Wrigley’s IPL Teams Partnerships as the Official Gum – 2009 – 10 – 11

In 2009, Wrigley had made its first foray into Indian cricket with the announcement that it will be sponsoring all eight IPL franchises.

As part of IPL tie-up, Wrigley had initiated several promotional activities during the T20 season, such as launch of special edition packs, jars and trading cards that will be available for a limited period and will give cricket fans an opportunity to win tickets to South Africa to watch the IPL matches.

In the IPL 2010 season, Orbit 12th Man: Increased the size of IPL teams. The confectionary brand also undertook below-the-line initiative to strike the right note with its TG and drive participation for Orbit 12th Man

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