Creatigies was instrumental in bringing Zomato on board the Royal Challengers Bangalore as the Associate Sponsor (Lead Trouser) and as the Official Partner of Kolkata Knight Riders as well as Delhi Capitals for IPL 2019.
Zomato leveraged the partnerships by running prediction-based contest using the Player Images throughout the IPL season thereby reaching its TG and making headway into regions across the country in turn maximizing its revenues.
Connecting the Cricket and Food story, in a never done before integration, Zomato took the ownership of the RCB Food-Court during all RCB Home matches.
This enabled Zomato to bring on board their Food Partner Brands & Outlets to be part of the IPL excitement.
Zomato also rewarded its Delivery Boys and staff through a Meet and Greet held in Bangalore with the RCB stars at an event hosted by Gautam Bhimani.
The event saw great fan-fare and excitement with Zomato Team meeting the RCB Players and taking home priceless merchandise.