Creatigies designed a unique PVR package for ITZCash while they were in the process of promoting the brand to the affluent audience. The plan covered running ITZCash TVC and other key branding elements at PVR Cinemas in select markets.

The PVR Partnership also gave the brand a platform to promote their partnership with Kings XI Punjab.

As part of the partnership, ITZCash also became the presenting sponsor of the movie, SACHIN, based on the life of the Legend, SACHIN TENDULKAR.