Predikta - 2002 – 2003
Predikta was an interactive TV prediction game conceptualized by Quintus & Creatigies and integrated into Sony MAX’s iconic wrap-around show, Extraa Innings (hosted by Mandira Bedi and Charu Sharma) during the February–March 2003 Cricket World Cup in South Africa. Presented by sponsors like Pepsi, it was designed to blend cricket knowledge with fan engagement, making casual and hardcore viewers active participants in the broadcasts.Key Features & Mechanics• Interactive Formats:o Insta Predikta: Questions popped up right before the match during the pre-game segment of Extraa Innings.o Krazee Predikta: Fast-paced mid-match prediction questions revealed during innings breaks.o Predikta Jackpot: A tournament-long leaderboard based on total cumulative points accumulated from all match predictions.• Participation Channels: Viewers participated using mobile SMS as well as fixed landline calls, making it accessible to millions of households across India.• Prizes & Incentives: To drive mass engagement, the show offered high-value rewards including holiday cruises, home theater systems, consumer electronics, and sponsor merchandise.Impact & Reception• Massive Reach: Over two million viewers actively participated in the contest throughout the tournament, marking a major milestone for interactive sports television in India.• Pioneering Engagement: Predikta served as an early precursor to modern real-time interactive fan features and fantasy sports formats, proving how second-screen/interactive engagement could significantly boost TV viewership.









