Lloyd was the presenting sponsor of movies such as Singh is Bliing, Loham, Prem Ratan Dhan Paayo and Spectre. 

The promotion plan covered running of LLOYD TVC , trailer mash up with opening and closing credits to LLOYD, listing ads with logo presence in the news paper, banner on PVR website and presence through digital screens across the chosen cinemas. 

It was also followed by a special screening of Spectre for Lloyd guests at the PVR Director’s Cut.