Jindal Panther, the retail brand of Jindal Steel & Power Limited (JSPL), associated with the Pro Kabaddi League (PKL) in 2022 as an Official Partner, strengthening its presence in India's sporting landscape. The partnership provided the brand with a platform to connect with millions of kabaddi fans and leverage the league's growing popularity across the country.

The association aligned Jindal Panther with the core values of kabaddi—strength, power, agility and resilience—which resonate strongly with the brand's positioning. Through its presence on one of India's leading sports platforms, Jindal Panther aimed to enhance brand awareness, build consumer recall and establish a stronger connection with sports-loving audiences.

The partnership delivered across multiple levels with JSPL including Branding through on-ground, and on-air elements, brand segments on LIVE Broadcast, Match Tickets and Match Presentations.

At a deeper level, the partnership reflected Jindal Panther's commitment to leveraging sports as a strategic marketing platform, using the passion and reach of the Pro Kabaddi League to strengthen brand recognition and communicate its promise of strength, speed and flexibility to a wider audience.

Creatigies stitched this important partnership and managed the same for Jindal Panther during the course of the partnership.