Somany Ceramics Limited, a prominent giant in the Indian ceramic tile industry, officially entered into a sponsorship agreement with the Indian Premier League (IPL) franchise Lucknow Super Giants (LSG) as an Official Partner for the 2023 IPL season. 

Creatigies Communications stitched and managed the partnership that delivered high points for the brand.

Key Highlights of the Partnership

Brand Visibility: Lucknow Super Giants team prominently displayed the SOMANY logo on their player helmets and caps throughout the 16th edition of the tournament.

The Strategic Campaign Slogan: The co-branded marketing activation centered around the unique slogan, "Har andaaz mein zameen se jude". This phrase creatively fused Somany’s core corporate philosophy ("Zameen se Jude") 

Mutual Objectives: For Somany Ceramics, the high-octane visibility of the IPL served to reinforce its consumer reach across India. For LSG, the tie-up added a premium, household home-decor brand to its growing corporate sponsorship portfolio.