Creatigies got Nissin Cup Noodles, the instant noodles brand from Indo Nissin Foods, to partner with Mumbai City FC as the club’s Official Noodle Partner for the 2022–23 ISL season. The partnership was announced in October 2022, as the Indian Super League returned to stadiums after two seasons affected by the COVID-19 pandemic. 

As part of the association, Cup Noodles branding appeared on the pendant of Mumbai City FC’s first-team jerseys, giving the brand prominent visibility throughout the ISL season. The partnership also focused on enhancing the matchday experience, with Cup Noodles products being served to fans at the club’s home games at the Mumbai Football Arena. 

The collaboration aligned well with Nissin’s wider strategy of using sports to engage younger consumers and build brand affinity. For Mumbai City FC, the partnership provided an opportunity to work with a globally recognised food brand while creating additional fan engagement around home matches.

Overall, the Nissin Cup Noodles–Mumbai City FC partnership combined brand visibility, stadium activation and fan engagement, using the popularity of the ISL and Mumbai City FC to connect Cup Noodles with football fans and the broader youth audience.