Creatigies got OAKSMITH Gold, the packaged drinking water brand, partner with East Bengal FC as an Associate Sponsor for the 2023–24 Indian Super League (ISL) season. The partnership was announced in September 2023, ahead of the club’s 10th ISL campaign. 

The association brought together OAKSMITH Gold’s positioning around hydration and lifestyle with one of Indian football’s most historic and passionately supported clubs. As an associate sponsor, OAKSMITH Gold gained visibility through its association with East Bengal FC and the club’s large fan base, particularly in the football-rich market of West Bengal. 

The partnership also extended into fan-focused content and digital engagement. During the season, OAKSMITH was featured in branded content such as the “Peg It Higher Moment”, including a feature with East Bengal players.

Overall, the OAKSMITH Gold–East Bengal FC association represented a sports-marketing partnership built around football, fan engagement and brand visibility, allowing OAKSMITH Gold to connect with East Bengal’s passionate supporter community during the ISL season.

Creatigies envisioned this partnership and managed the same to deliver the high ROI for the brand.