The IDFC FIRST Bank–BCCI partnership, facilitated by Creatigies, delivered full-season, cross-format visibility and brand integrations across India’s home cricket ecosystem over 3 Home seasons positioning the bank at the heart of the country’s most-watched sport. 

IDFC FIRST Bank became the title sponsor for all BCCI international and domestic home matches starting September 2023, with rights running through August 2026. This covers India’s men’s and women’s home internationals (Tests, ODIs, T20Is) and key domestic tournaments like the Ranji Trophy, Duleep Trophy, Irani Cup, and age-group events.  

As title sponsor, IDFC FIRST Bank secured prominent in-stadium, on-broadcast, and event-branding visibility across the home cricket calendar. 

Creatigies, a sports marketing and partnerships firm, stitched the association, aligning IDFC FIRST Bank’s “customer-first” positioning with Indian cricket’s massive national reach to drive brand salience, retail acquisition, and community-led engagement.