Creatigies got Himalaya Wellness on board with Royal Challengers Bengaluru’s women’s team in the Women’s Premier League (WPL) since the league’s launch in 2023, with the partnership running through the 2026 season.

Partnership scope and positioning

• Himalaya branding featured on Lead Side of the Players’ Cap & Helmet

• Role: Himalaya is positioned as Royal Challengers Bengaluru’s (RCB) official face care partner focusing on promoting its face wash range and broader skincare messaging.

• Brand fit: The partnership aligns Himalaya’s “confidence and self-care” narrative with RCB women’s team values of resilience and excellence. 

Himalaya leveraged the RCB association to run purpose-led campaigns rather than just product ads over this 4-year period using RCB Players to drive real empowerment conversations around women’s cricket.